Analysis of the Role of Advertising , Social Media and Social Capital on Students' Lifestyles and Attitudes

Document Type : Research Paper

Authors

1 Associate Professor , Department of Management,, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran

2 Master of Management University of Mohaghegh Ardabili, Ardabil, Iran

Abstract

Objective: The present research was conducted with the aim of analyzing the role of advertisements, social media and social capital on students' lifestyles and attitudes.
Methods: The type of research is applied in terms of purpose and descriptive-correlation in terms of the nature of the method of doing the work. The statistical population of the research was male and female high school students of Ardabil city. Data analysis was done by structural equation modeling method using SPSS and Lisrel software.
Results: Based on the findings of this research, advertisements, social media and social capital have a positive and meaningful effect on lifestyle and attitude. Therefore, school administrators are advised to consider advertising, social media, and social capital as important in schools, and have detailed plans for using social media to create positive changes in the lifestyle and attitude of students in accordance with Adopt religious and cultural teachings for academic progress.
Conclusion: to improve lifestyle and attitude, it is recommended to use social media, advertising and social capital for the target community.

Keywords

References

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Journal of School Psychology
Volume 12, Issue 1
2023
Pages 69-62

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